Barcelona based label Desigual is best known for its colorful prints, casual style and free spirited attitude. Hired in March 2019 by founder and Creative Director Thomas Meyer as Creative Consultant, Matthias worked for the brand on designs, prints and trends for seasons Fall 2019 to Winter 2022.
The mission was to revisit the brand’s heritage and attract younger customers, without challenging the Desigual aesthetic or alienating its most loyal client base.